Proud to be "Startup-Quoted" today. :)

I advise startups who are going through the customer development process, and I always tell them to "marry the problem, not the solution."

Gone are the days of bubble startups that spend years building a solution, then open their doors to go find customers only to realize there's no problem.

Successful entrepreneurs love the problem they're working on, but don't get married to whatever the first solution appears to be.